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Digital Marketing Specialist Diploma Program

This program is available at all Campuses.

Learn via live instructor-led virtual lectures completely online.

Trillium College’s digital marketing specialist program provides current, relevant, and engaging digital marketing content and knowledge for employment specifically in digital marketing.

This comprehensive course teaches the key digital marketing skills required for the modern workplace. Learn to effectively use Google Ads, social media marketing and search engine optimization, analytics, mobile marketing and so much more.

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Areas of Focus

This program covers information in the following subject areas:

Digital marketing fundamentals
Social media marketing strategies
Search engine optimization
Strategic web design
Writing for the web
Marketing automation
Email marketing

Skills You Will Learn

Essential Skills
Principles of Marketing
Digital Marketing Fundamentals
Strategic Web Design
Pay Per Click Advertising
Social Media Marketing Strategies
Search Engine Optimization
Writing Digital Media Content
Building your Online Community
A.I (artificial intelligence) Marketing
Influencer Marketing Fundamentals
Job Search

Employment Opportunities

Main Duties

A digital marketing specialist is someone who works alongside a company’s marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.

Marketing specialists can choose to specialize in certain areas, such as search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds. Additionally, they can have a more general digital marketing expertise and can still be referred to as a digital marketing specialist.