Digital Marketing Specialist Graduate Program
This program is available at all Campuses
Trillium College’s digital marketing specialist program provides specific knowledge for employment specifically in digital marketing. This graduate program is for students that have already completed a diploma or degree and require specific specialization knowledge and skills in only 18 weeks.
This comprehensive course teaches the key digital marketing skills required for the modern workplace. Learn to effectively use Google Ads, social media marketing and search engine optimization, analytics, mobile marketing and so much more.
Areas of Focus
This program covers information in the following subject areas:
- Digital marketing fundamentals
- Social media marketing strategies
- Search engine optimization
- Strategic web design
- Writing for the web
- Marketing automation
- Email marketing
Learn via live instructor-led virtual lectures completed online.
Skills You Will Learn
- Data Analysis Skills
- Writing and Editing Skills
- Active Listening Skills
- Presentation Skills
- Email Marketing Skills
- CRM Skills
A digital marketing specialist is someone who works alongside a company’s marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.
Marketing specialists can choose to specialize in certain areas, such as search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds. Additionally, they can have a more general digital marketing expertise and can still be referred to as a digital marketing specialist.
- According to updated information on *Indeed.ca
- College Diploma or University Degree
*Program temporarily being offered via online delivery as approved by the Superintendent of Private Career Colleges.