Digital Marketing Specialist Graduate Program

This program is available at all Campuses

Trillium College’s digital marketing specialist program provides specific knowledge for employment specifically in digital marketing. This graduate program is for students that have already completed a diploma or degree and require specific specialization knowledge and skills in only 18 weeks.

This comprehensive course teaches the key digital marketing skills required for the modern workplace. Learn to effectively use Google Ads, social media marketing and search engine optimization, analytics, mobile marketing and so much more.

Areas of Focus

This program covers information in the following subject areas:

  • Digital marketing fundamentals
  • Social media marketing strategies
  • Search engine optimization
  • Strategic web design
  • Writing for the web
  • Marketing automation
  • Email marketing

Employment Opportunities

Main Duties

A digital marketing specialist is someone who works alongside a company’s marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.

Marketing specialists can choose to specialize in certain areas, such as search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds. Additionally, they can have a more general digital marketing expertise and can still be referred to as a digital marketing specialist.

Salary

According to jobbank.gc.ca, you can earn a median hourly wage of $50.00/hr.

Admission Requirements

  • College Diploma or University Degree

Additional Information

Career Options

  • Digital marketing specialist
  • E-business manager
  • Marketing manager
  • Media relations director
  • Web marketing manager
  • Fundraising campaign manager
  • Advertising director
  • Promotions manager
  • Web communications manager
  • Sales and marketing manager
  • Advertising manager
  • Internet communications manager
  • Public relations director

Employer Options

  • Freelance work
  • Commercial and Industrial establishments
  • Government agencies and departments
  • Advertising, marketing, and public relation firms
  • Consulting businesses

Program Availability

Campuses
Oshawa
St. Catharines
Kingston
Sudbury