Digital Marketing Specialist Diploma Program

This program is available at all Campuses.

Learn via live instructor-led virtual lectures completely online.

Trillium College’s digital marketing specialist program provides current, relevant, and engaging digital marketing content and knowledge for employment specifically in digital marketing. 

This comprehensive course teaches the key digital marketing skills required for the modern workplace. Learn to effectively use Google Ads, social media marketing and search engine optimization, analytics, mobile marketing and so much more.

Areas of Focus

This program covers information in the following subject areas:

  • Digital marketing fundamentals
  • Social media marketing strategies
  • Search engine optimization
  • Strategic web design
  • Writing for the web
  • Marketing automation
  • Email marketing

Skills You Will Learn

  • Essential Skills
  • Principles of Marketing
  • Digital Marketing Fundamentals
  • Strategic Web Design
  • Pay Per Click Advertising
  • Social Media Marketing Strategies
  • Search Engine Optimization
  • Writing Digital Media Content
  • Building your Online Community
  • A.I (artificial intelligence) Marketing
  • Influencer Marketing Fundamentals
  • Job Search

Employment Opportunities

Main Duties

A digital marketing specialist is someone who works alongside a company’s marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.

Marketing specialists can choose to specialize in certain areas, such as search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds. Additionally, they can have a more general digital marketing expertise and can still be referred to as a digital marketing specialist.


  • According to updated information on *

Admission Requirements

  • Ontario Secondary School Diploma or Mature Student Status

Additional Information

Career Options

  • Digital marketing specialist
  • E-business manager
  • Marketing manager
  • Media relations director
  • Web marketing manager
  • Fundraising campaign manager
  • Advertising director
  • Promotions manager
  • Web communications manager
  • Sales and marketing manager
  • Advertising manager
  • Internet communications manager
  • Public relations director

Employer Options

  • Freelance work
  • Commercial and Industrial establishments
  • Government agencies and departments
  • Advertising, marketing, and public relation firms
  • Consulting businesses