When studying Esthetics & Spa Operations, students are taught the proper skills and techniques to practice and apply in the industry of beauty, cosmetics, and esthetics.
So you have a passion for esthetics, along with the talent. Will that alone secure your spot in the esthetics industry? An important factor you will want to remember is standing out from the competition. There are many career paths to choose from in the esthetics industry. From working for a beauty company, in a salon, at a spa, or running your own business. Whichever path you take, branding yourself as an Esthetician is the key to a successful career.
As with any profession, there are stereotypes associated with being an Esthetician.
Many people assume that an Esthetician only works in the makeup industry. However, this is only a fraction of what an Esthetician is qualified to do. Those who study ESO are taught to perform a variety of services such as facials, anti-aging skin treatments, makeup application, body waxing, manicures, pedicures and more. Undoubtedly, the program is very hands on, but students are also taught in-depth theory behind many new industry services. These services range from microdermabrasion, laser hair removal, laser skin treatment, and as well learning salon and spa administration. An Esthetician may have a tough time narrowing down their choice of practice. It’s best to choose a path and practice that you can excel in, and one you thoroughly enjoy.
How do you stand out from the competition? It starts with clientele.
Whether you choose to work in a salon, spa, or run your own business, the clientele is what will determine your success or failure as a service provider. Working in a salon/spa setting could make the process of gaining clientele a little easier due to their established client base. If you decide to start your own business, it may take a few more steps to obtain clients rather than having them handed to you by a salon/spa. Either way, having loyal clients will essentially create your ‘team’. Your ‘ team’, also known as your customers, are the people you should be the most thankful for! It’s important to ensure you are communicating with clients in the most efficient way possible. This can begin with proper branding.
You may be asking, what does branding have to do with esthetics?
Simple! Branding aids businesses in marketing their services appropriately to current and potential clients. Ever heard of brand awareness? As a solo business, you will want people to know who you are and in order to do this you need brand awareness or a presence in the market. Your presence can be physically around your community, or more commonly in your digital community. There are many free social media platforms at your disposal to advertise or brand your esthetics business such as Facebook, Instagram, Snapchat, LinkedIn, and many more. Estheticians can use these social media platforms to showcase their work and promote their services.
Whether your business is starting up, online/offline, small or large, social media can provide a client communication advantage for any business.
Currently, we live in a world in which traditional advertising and branding strategies just aren’t cutting it anymore. As an Esthetician, it’s important to keep your digital profile up to date. This means maintaining a constant presence and always looking for new ways to increase your business’ exposure. Keeping customers and potential customers engaged with business events and latest offerings will create a strong connection with clients. Ensure that the people you are reaching are in fact your desired audience though. Using social media and personal branding properly will not only help you gain new clients, but also help start up your business and make a name for yourself within the industry and among the appropriate audience!
Start your career in the exciting world of health, beauty and esthetics at Trillium
College. Click here to learn more about the Esthetics & Spa Operations program and begin branding your esthetics career away!